"Tis but thy name that is my enemy;
Thou art thyself, though not a Montague.
O, be some other name!
What’s in a name? That which we call a rose
By any other word would smell as sweet."
Romeo and Juliet, William Shakespeare
This quote encapsulates the central turmoil in the romantic tragedy. Juliet is falling in love with Romeo, but their familes are warring. These
lines are often taken as an affirmation that names do not matter. But we see things differently. The name "Romeo" evokes feelings of love while the name "Montague" evokes feelings of hate in Juliet. Her conflict is that she is falling in love with "Romeo Montague". Her resolution is literally to tell him to dump his last name. He agrees. "Juliet Capulet" does not fall in love with "Romeo Montague". "Juliet" falls in love with "Romeo".
The moral of this story is that names matter. They have always mattered. Names are the first impression and they leave a lasting impression. Names are powerful as they evoke indelible feelings that others connect to our identity.
We toiled for weeks generating business name ideas for our brand. Every name seemed to have the matching dot com domain name taken. Even when we found names that were available, either the corresponding social media handles were taken or there were trademark issues. And even after we resolved these issues we were still not satisfied with our shortlist. The names didn't say enough about who we are and who we aspire to be.
Our realization was that we needed a name to evoke the essence of an internet branding company. That's the story of how "Dot Evoke" was launched.
Most businesses struggle with naming their company, products and services. Naming is a critical, arduous and time-sapping task. Few people are good namers. The skill sets needed to name a business and to create a successful startup are very different.
Every day we obsess about the art and science of naming. Our leading edge computer algorithms sift through tens of thousands of names in the domain aftermarket and produce a shortlist of the highest quality names. Our team also carefully crafts novel names and registers the matching domain name. Prior to acquisition, all of our names go through a rigorous human review process. We can help you find the right name.
We believe that the best names entice. They are crafted to make customers curious to find out more. They are designed to elicit an emotional response from employees and customers alike. The best names achieve this by unveiling a little about who you are, what you do and how you do it.
The internet is a crowded space that gets more crowded every day. That's why names matter more now than ever before. How do you stand out in such a competitive and saturated market? We say be bold. Define your purpose. Define your identity. Have the courage to proudly flaunt these. Start now. Search our name gallery. Find the enticing name that evokes your brand identity.